Southville International School and Colleges

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Peppers, Don.

Return on customer : creating maximum value from your scarcest resource / Don Peppers, Martha Rogers. - Singapore : Marshall Cavendish, 2005 - 304 pages : 23 cm.

Includes index.

ISBN: 981-261-808-2

Subjects--Topical Terms:
Customer equity -- Management.
Customer loyalty.--Customer relations -- Management.

LC Class. No.: MAIN HF 5415.527 / .P47 2005