Southville International School and Colleges

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Perreault, William D.

Basic marketing : a global-managerial approach / William D. Perreault Jr., E. Jerome McCarthy. - 15th Edition - New York : McGraw-Hill, 2005 - 792 pages : illustrations ; 26 cm.

Includes index.

ISBN: 0-07-124636-3

Subjects--Topical Terms:
Marketing -- Management.

LC Class. No.: MAIN HF 5415.13 / .P47 2005 c.2