Marketing management : an Asian perspective /
Philip Kotler… [et al].
- 4th Edition
- Singapore : Pearson Education South Asia, 2006
- 830 pages : colored illustrations ; 27 cm.
- MsGraw-Hill/Irwin series in marketing. .
Includes index.
013-198-262-1
Marketing.
MAIN HF 5415.13 / .M37 2006