Southville International School and Colleges

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Bearden, William O.

Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 4th Edition - New York : McGraw-Hill, 2004 - 596 pages : colored illustrations ; 28 cm. - MsGraw-Hill/Irwin series in marketing. .

Includes index.

ISBN: 0-07-253909-7

Subjects--Topical Terms:
Marketing -- United States.

LC Class. No.: MAIN HF 5415.1 / .B43 2004 c.2