Southville International School and Colleges

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Kerin, Roger A.

Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - International edition - New York : McGraw-Hill, 2004 - I20 pages : colored illustrations ; 28 cm. - MsGraw-Hill/Irwin series in marketing. .

Includes index.

ISBN: 0-07-121478-X

Subjects--Topical Terms:
Marketing.

LC Class. No.: MAIN HF 5415 / .K47 2004 c.2