Southville International School and Colleges

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Kasper, Hans.

Services marketing management : a strategic perspective / Hans Kasper, Piet van Helsdingen, Mark Gabbott. - 2nd Edition - Australia : John Wiley & Sons, 2006 - 554 pages : illustrations ; 26 cm.

Includes bibliographical references and index.

ISBN: 0-470-09116-9

Subjects--Topical Terms:
Sercive industries -- Marketing -- Management.--Customer services -- Marketing -- Management.

LC Class. No.: MAIN HD 9980.5 / .K37 2006