Southville International School and Colleges

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Wiersema, Fred

The new market leaders : who's winning and how in the battle for customers / Fred Wiersema. - New York : Free Press, 2001 - vii, 262 pages : illustrations ; 24cm.

Includes appendix and index.

ISBN: 743204654

Subjects--Topical Terms:
Consumers --
Consumers' preferences --
Customer relations ----Attitude.--Longitudinal studies.--Longitudinal studies.

LC Class. No.: 658.82 / W648 2001