Symbolic ConsSymbolic Consumption in Upscale Cafés : Examining Korean Gen Y Consumers’ Materialism, Conformity, Conspicuous Tendencies, and Functional Qualitiesumption in Upscale Cafés
Donghee Kim, Soocheong (Shawn) Jang
- SAGE 2017
- pages 154-179,February
- Journal of Hospitality & Tourism Research 41:2 .
Conspicuous consumption Generation Y Luxury foodservice Materialism