Systems-thinking social marketing: conceptual extensions and empirical investigations
Christine Domegan, Patricia McHugh, Michelle Devaney, Sinead Duane, Michael Hogan, Benjamin J. Broome, Roger A. Layton, John Joyce, Marzia Mazzonetto & Joanna Piwowarczyk
- Journal of Marketing Research 2016
- 32:11-12, Pages: 1123-1144