The effect of cosmopolitanism, national identity and ethnocentrism on Swedish purchase behavior
Desalegn Abraha, University of Skövde, Sweden; Anita Radón, University of Borås, Sweden; Malin Sundström, University of Borås, Sweden; James Reardon, Monfort College of Business, Greeley Colorado.
- Journal of Management and Marketing Research 2012
- 12 : 1