Formation and Development of the Integrated Marketing Communications in the Activities of Production and Trade Enterprises
Dmitry V. Shkurkin, Irina N. Mayatskaya, Oksana V. Nikonova, Vladimir S. Novikov, Irina S. Vasilyeva, Svetlana G. Karepova
- International Review of Management and Marketing 2016
- 6 : 1S