Dynamics of media writing : adapt and connect /
Vincent F. Filak.
- Los Angeles : SAGE, 2016.
- xxiv, 271 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
pt. I. The basics you need, regardless of field -- Know your audience -- Being accurate, relying on the facts -- Grammar, style and language basics -- Basic media writing -- Interviewing -- Writing on the web -- Law and ethics in media writing -- pt. II. Focus on news media -- Reporting : the basics and beyond -- Writing for traditional print news products -- Writing for broadcast -- pt. III. Focus on marketing media -- Public relations -- Advertising -- Marketing -- pt. IV. Coming back together -- A few last words.
9781483377605 1483377601
2015298383
Mass media--Authorship--Handbooks, manuals, etc. Journalism. Journalism. Mass media--Authorship.