Southville International School and Colleges

Normal view MARC view ISBD view

Lao, Felix M., Jr.

Marketing management : concepts and applications for strategic marketing planning / Felix M. Lao, Jr. - Manila : Rex Book Store, Inc., 1998 - 524 pages : illustrations ; 26 cm.

Includes bibliographical references and index.

ISBN: 971-23-2390-0

Subjects--Topical Terms:
Marketing management.

LC Class. No.: FIL HF 5415 / .L36 1998 c.2