Southville International School and Colleges

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Go, Josiah.

Fundamentals of marketing in the Philippine setting : understand the critical rote of the marketing mix in the success of a company's products and brands! / Josiah Go, Chiqui Escareal - Go. - 2nd Edition - Manila : Josiah and Carolina Go Found. Inc., 2010 - 462 pages : illustrations ; 22 cm.

Includes index.

ISBN: 978-971-91860-9-0

Subjects--Topical Terms:
Marketing -- Philippines.

LC Class. No.: FIL HF 5415.12 / .P5G65 2010