Southville International School and Colleges

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Dwyer, F. Robert

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd Edition - New York : McGraw-Hill. 2006 - 683 pages : illustrations ; 26 cm. - McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and index.

ISBN: 007-124438-7

Subjects--Topical Terms:
Marketing.

LC Class. No.: MAIN HF 5415 / .D89 2006