Southville International School and Colleges

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Nalica, Angela

Identifying influencers of consumer activity: A Case study in predictive modeling/ Angela Nalica, Joseph Ryan Lansangan - 2014 - 63:1 page 93 - The Philippine Statistician .

Subjects--Topical Terms:
Consumer behavior.
Customer relationship management.
Influencers.
Logistic regression.
Segmentation.