The culture code : an ingenious way to understand why people around the world buy and live as they do /
Clotaire Rapaille.
- 1st ed.
- New York : Broadway Books, c2006.
- x, 208 p. ; 25 cm.
Includes index.
9780767920575
2005058128
Social perception. Cognition and culture. National characteristics. Consumer behavior--Psychological aspects.