Kotler, Philip.
Marketing management : analysis, planning, and control /
Philip Kotler.
- 5th edition.
- Englewood Cliffs, N.J. : Prentice-Hall, 1984.
- xxi, 792 pages : illustrations ; 25 cm.
- The Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
0135579279
83016153
Marketing--Management.
HF 5415.13 / .K64 1984
658.8