Armstrong, Gary
Marketing : an introduction /
Gary Armstrong, Philip Kotler.
- 5th ed.
- Upper Saddle River, NJ : Prentice Hall, 2000.
- xxvii, 575 pages : illustrations (chiefly color) ; 26 cm.
Includes appendix, glossary, bibliographical references and indexes.
9780130127716
99035215
Marketing.
HF 5415 / .K87 2000
658.8