Iacobucci, Dawn.
Marketing management /
Dawn Iacobucci.
- 2nd edition, Philippine edition.
- Metro Manila, Philippines : Cengage Learning, 2014.
- xi, 243 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Business Administration
9789814416351
2013944273
Marketing--Management.
HF 5415.13 / .Ia24 2014