Emerging markets rule : growth strategies of the new global giants /
Growth strategies of the new global giants
Mauro F. Guillen and Esteban Garcia-Canal.
- New York : McGraw-Hill, 2013.
- v, 202 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Introduction: a permanent revolution -- Execute, strategize, then execute again -- Cater to the niches -- Scale to win -- Embrace chaos -- Acquire smart -- Expand with abandon -- No sacred cows! -- Take action!