Hoyer, Wayne D.
Consumer behavior /
Wayne D. Hoyer, Deborah J. MacInnis.
- 6th edition.
- Boston : Houghton Mifflin, 2013.
- xxi, 497 pages : illustrations ; 26 cm.
Includes index.
Business Administration
0618264825 9781133274490
Consumer behavior.
HF 5415.32 / .H852 2013