Southville International School and Colleges

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Kotler, Philip.

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - Upper Saddle River, NJ : Pearson Prentice Hall, c2014. - 629 pages : colored illustrations ; 28 cm.

Tourism

ISBN: 9781292020037

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

LC Class. No.: TX 911.3.M3 / .K848 2014