Southville International School and Colleges

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Kotler, Philip.

Principles of marketing / Philip Kotler and Gary Armstrong. - 14th edition. - Malaysia : Pearson Education Limited, 2013. - 636 pages : color illustrations ; 27 cm.

Business Administration

ISBN: 9780273779827

Subjects--Topical Terms:
Marketing.
Management.

LC Class. No.: HF 5415 / .K87 2013