Southville International School and Colleges

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Perreault, William D.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 13th ed. - New York, NY : McGraw-Hill/Irwin, 2012. - xl, 640, 32, 10 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.



ISBN: 9780071317023

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415  / .P455 2012