Southville International School and Colleges

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Blakeman, Robyn.

Nontraditional media In marketing and advertising / Robyn Blakeman. - Los Angeles : SAGE, 2014. - vii, 255 p. : ill. ; 23 cm.



ISBN: 9781412997614

Subjects--Topical Terms:
Marketing.
Advertising.
Alternative mass media.

LC Class. No.: HF 5415 / .B636 2014