Altstiel, Tom.
Advertising creative : strategy, copy, and design /
Tom Altstiel, Jean Grow.
- 3rd ed.
- Thousand Oaks : SAGE Publications, 2013.
- xxii, 420 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9781452203638
Advertising.
HF 5823 / .AL469 2013