Southville International School and Colleges

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Hackley, Chris.

Advertising and promotion : an integrated marketing communications approach / Christopher E. Hackley. - Los Angeles : SAGE, 2010. - xii, 333 p. : ill. ; 23 cm.

Includes Bibliographic References and Index.



ISBN: 9781849201469

Subjects--Topical Terms:
Advertising.
Advertising--Social aspects.
Sales promotion.

LC Class. No.: HF 5823 / .H122 2010