Jackson, Nigel.
Promoting and marketing events : theory and practice /
Nigel A. Jackson.
- 1st edition.
- New York : Routledge, 2013.
- xx, 254 pages : ill. ; 26 cm.
Includes Bibliographic References and Index.
9780415667333
Special events--Marketing.
Special events--Public relations.
GT 3405 / .J26 2013