Emerging trends, threats and opportunities in International marketing : what executives need to know /
Michael R Czinkota, Ilkka A Ronkainen, Masaaki Kotabe.
- [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2009.
- xxi, 378 p.
Includes Index.
9781606490358
Export marketing. BUSINESS & ECONOMICS / International / Marketing. Globalization.