McCreadie, Karen
Low-budget marketing for rookies /
Karen McCreadie
- London, UK : Marshall Cavendish Business, 2009.
- 176 p. : ill. ; 24 cm.
- For rookies .
"From rookie to expert in a week"--Cover. Includes index.
9780462099576
Marketing
Marketing--Management--Cost effectiveness
Marketing--Costs
HF 5415 / .M478 2009