Southville International School and Colleges

Normal view MARC view ISBD view

McDaniel, Carl.

Marketing essentials. / Carl McDaniel, Charles W. Lamb, Joseph F. Hair. - 7th edition. - Australia : South-Western, 2012. - xxiii, 648 pages : color illustrations ; 28 cm.

Includes bibliographical references, glossary and index.


C15385

ISBN: 9781111221928

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .L2623 2012