Southville International School and Colleges

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Perreault, William D.

Basic marketing : a marketing strategy planning approach / - 18th ed. - New York : McGraw Hill Irwin, 2011. - 746 p. : 26 cm.

Includes index.



ISBN: 9780071221108

Subjects--Topical Terms:
Basic marketing
Marketing strategy--Approach

LC Class. No.: HF 5415.13 / .P426 2011