Southville International School and Colleges

Normal view MARC view ISBD view

Peter, Paul J.

Marketing management : knowledge and skills / Paul J. Peter, James H. Donnelly. - 10th edition. - New York, United States : McGraw-Hill Irwin, 2011. - xviii, 830 pages : color illustrations ; 26 cm.

ISBN: 9780071221122

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / .P387 2011