Business strategy : an introduction /
David Campbell, David Edgar, George Stonehouse.
- 3rd edition.
- Houndsmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.
- xxvi, 363 pages. : color illustrations ; 26 cm.
Includes glossary and index.
"Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"-- Provided by publisher.