Southville International School and Colleges

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Hawkins, Del I.

Consumer behavior : building marketing strategy / - 12th edition. - New York : McGraw Hill Irwin, 2013. - xxvii, 772 pages : illustrations ; 27 cm.

Includes index.

ISBN: 9780071318174

Subjects--Topical Terms:
CONSUMER BEHAVIOR--United States.
Market surveys--United States.
Consumer behavior--United States.--Case studies.

LC Class. No.: HF 5415.33.U6 / .H38 2013