Southville International School and Colleges

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Walker, Orville C., Jr.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ; John W. Mullins. - 6th ed. - Boston, MA : McGraw Hill, 2008. - xx, 346 p. : ill. ; 27 cm.

Includes Index



ISBN: 9780071263917

Subjects--Topical Terms:
Marketing management

LC Class. No.: HF 5415.13 / .W245 2008