Southville International School and Colleges

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Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer and Joseph R. Dominick. - 9th ed. - Canada : Wadsworth, Cengage Learning, 2011. - 464 p. : ill. (some col.) ; 24 cm. - Wadsworth series in mass communication and journalism .

Includes index



ISBN: 1439083924

Subjects--Topical Terms:
Media theory
Mass media--Research--Methodology

LC Class. No.: P 91.3 / .W47 2011