Southville International School and Colleges

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Crawford, Merle

New products management / Merle Crawford, Anthony Di Benedetto. - 10th ed. - New York : McGraw-Hill, 2011. - 576 p. : 23 cm.

ISBN: 978-007-128923-8

Subjects--Topical Terms:
New products
Product management
Diffusion of innovations

LC Class. No.: HF 5415.153 / .C856 2011