Albarran, Alan B.
Management of Electronic Media /
Alan B. Albarran.
- 4th ed.
- Australia : Wadsworth CENGAGE Learning, 2010.
- 332 p. : 25 cm.
9780495571377
Broadcasting--United States.
Electronic media--Management. 3. Cable television--United States.
P 96.M34 / .Al4 2010