Southville International School and Colleges

Normal view MARC view ISBD view

Vollmer, Christopher

Always on : advertising, marketing, and media in an era of consumer control. - New York : McGraw-Hill, 2008. - 215 p. : col. ill. ; 21 cm.




C10510

ISBN: 0071508285

Subjects--Topical Terms:
Advertising.
Marketing.
Media--Consumer control.

LC Class. No.: HF 5415.1265 / .V65 2008