Southville International School and Colleges

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Baron, Steve

Services marketing : text and cases. / - 3rd ed. - London : Palgrave Macmillan, 2009. - 358 p. : ill. ; 27 cm.



ISBN: 9780230520936

Subjects--Topical Terms:
BSBA.
Marketing.
Marketing.
Service industries--Marketing.
Service industries--Marketing--Case studies.

LC Class. No.: HD 9980.5 / .B358 2009