Southville International School and Colleges

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Smilansky, Shaz

Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky - London : Kogan Page, 2009. - 264 p. : 24 cm.



ISBN: 9780749452759

Subjects--Topical Terms:
BSBA.
Marketing.
Experiential marketing.

LC Class. No.: HF 5415.1255 / .Sm55 2009