Southville International School and Colleges

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Moor, Liz

The rise of brands / Liz Moor - Oxford, New York : Berg, 2007. - 188 p. : 23 cm.



ISBN: 9781845203849

Subjects--Topical Terms:
BSBA.
Branding (Marketing).
Brand name products--History.
Branding copnsultants.
Intellectual property--Management.
Marketing--Social aspects.

LC Class. No.: HF 5415.1255 / .M66 2007