Southville International School and Colleges

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Harwood, Tracy

Relationship marketing : perspectives, dimensions and contexts. / Tracy Harwood - London : McGraw-Hill, 2008. - 242 p. : ill. ; 25 cm.

ISBN: 978-007711422

Subjects--Topical Terms:
Marketing.
Customer relations.
Relationship marketing.
Consumer satisfaction.
Customer services.

LC Class. No.: HF 5415.55 / .H266 2008