Bosshart, David
Cheap : the real cost of the global trend for bargains, discounts & consumer choice /
David Bosshart.
- London : Kogan Page, 2006.
- 197 p. : 25 cm.
0749445343
Marketing.
Consumers preferences.
Discount.
Cost.
Globalization.
HF 5415.32 / .B67 2006