Crawford, Merle.
New products management /
Merle Crawford.
- 8th edition.
- U.S.A : McGraw-Hill, Inc, 2011.
- 540 pages ; 25 cm.
Includes appendix and indexes.
9780071244336
New products.
Product management.
Diffucion of innovations.
HF 5415.153 / .C856 2011