Lovelock, Christopher
Services marketing : people, technology, strategy /
Christopher Lovelock, JOchen Wirtz.
- 5th ed.
- U.S.A : Pearson Prentice Hall, 2004.
- xviii, 652 p. ; 27 cm.
0131268465
Profesisons--Marketing.
Service industries--Marketing.
HF 5415.122 / .L68 2004