Southville International School and Colleges

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Burns, Alvin C.

Marketing research : online research applications / Alvin C. Burns. - 4th ed/ - Singapore : Pearson Education, 2004. - 637 pages : illustrations ; 26 cm.

Includes index.

ISBN: 9812471332

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / .B87 2004