Southville International School and Colleges

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Kotler, Philip.

Principles of marketing / Philip Kotler. - 10th ed. - New Jersey : Prentice Hall, 2004. - 1-19 p. : ill. col. ; 24 cm.

Includes glossary and index.



ISBN: 0-13-121276-1

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .K89 2004